Philips is a multi-billion dollar, global conglomerate that recently bought Canlyte- Canada's largest group of lighting companies.
BRAND CHALLENGE
MFX Partners was asked to develop guidelines to identify Canlyte and its brands as Philips' companies on all literature and promotional materials.
Canlyte had existing identity standards that threatened to conflict with the Philips identification standards.
SOLUTION
After a thorough review of various existing graphic requirements, our creative team identified design conflicts, and developed a consistent graphic solution that satisfied all stakeholders.
