Nour is Canada’s largest manufacturer of handmade paint brushes and rollers.

BRAND CHALLENGE
While this paint tool manufacturer owns the Canadian marketplace, their presence in the US market is minimal. They face well-entrenched competitors with a target audience who are slow to take on another line of products.

SOLUTION
MFX Partners conducted research with owners of independent paint stores throughout the USA. Through this research we uncovered a hidden gem from current Nour customers that the organization could use to persuade other retailers to look more closely at Nour.

We developed a testimonial-based advertising campaign to add credibility to a relatively unknown company and reinforced the bottom line profitability advantage of carrying Nour products.

RESULTS
The ad campaign has just recently begun in trade publications targeted at independent retailers. MFX Partners will continue to add new retailers to the campaign as it evolves.

“Before working with MFX Partners we were not communicating a clear point of difference to our marketplace. MFX’s idea of using our clients to tell our story helped us stand out from the competition and has generated positive buzz for our business.”
Bruce Hunking
Sales/Customer Service Manager