Engineering

Aecon Group Inc.

// Infrastructure

Canlyte

// Keene

// Keene Expressive

// Lightolier

// evoSmart

// LyteHouse

Innovative Steam Technologies

Linamar Consumer Products

Technology

One Eighty Corp.

Solution Q

Philips

Biotech // Agriculture

Agricorp

Critical Outcome Technologies

Hybrid Turkeys

// Feed Conversion Mailer

Weeden Environments

 

Canlyte is the nation’s largest group of lighting brands and is a long term MFX Partners client.

BRAND CHALLENGE
Promote the sustainability of lighting systems using Canlyte products with architects and designers.

SOLUTION
We created ‘Lytehouse’, a dedicated quarterly newsletter with look, style and content that appeals to the audience, presents product credentials and offers ideas for more environmentally friendly lighting solutions. Our creative team now co-edits, designs and produces the periodical.

RESULTS
Recipients are praising the publication, volunteering to contribute their sustainability stories and Canlyte is
building a valuable database for future communication to this audience.

“Response to Lytehouse has been amazing and it has helped us demonstrate to the audience that we have the products and understanding to help them specify more environmentally friendly lighting solutions.”
Samantha Kourey, Canlyte Marketing