Lightolier is Canada's leading producer of indoor track and recessed lighting products for residential, retail and commercial applications.
BRAND CHALLENGE
Lightolier asked us to refresh their lighting products trade ads for insertion in magazines directed at architects and interior designers.
SOLUTION
MFX Partners developed a template for a series of ads that allows for changing product messages captured inside a frame that consistently reinforces the Lightolier brand promise- 'Inspiring Intelligent Expression'.
