BRAND CHALLENGE
To launch a new series of flood-lights into two marketplaces, each with different priorities.

SOLUTION
We participated in the naming of the line (PentaFlood- five products, five unique features, five design accents), developed and designed a product launch campaign and managed production. Launch included Brochures, flyers, a CD presentation and distributor point of purchase displays.

RESULTS
Within two months of the launch, the product is displacing competitive products. Sales are 200% ahead of predictions and PentaFlood is on the way to becoming a new market standard.

“I really appreciated the creativity and focus that MFX Partners brought to our Product Development/Launch team at Keene. They helped make PentaFlood our latest success story.”
Chad Mitchell
Keene Marketing Manager