BRAND CHALLENGE
To introduce ‘Expressive’, a new range of commercial lighting products to the Canadian architectural, interior design and specifier market.

SOLUTION
MFX Partners developed a dramatic, distinctive message and look to all marketing materials to help express the versatility and uniqueness of the product.

RESULTS
The launch immediately caught the attention of the marketplace- product sales are ahead of plan.
Overall, the promotion has invigorated the Keene brand and created greater visibility and credibility with the architectural and design audience.

“The materials that MFX Partners created did more than sell product, the look and feel has motivated our sales team and boosted our profile with the target market.”
Chad Mitchell
Keene Marketing Manager.