MFX Partners is the agency of record for IMS, a Waterloo-based technology start up. Their first commercially viable product is called iLane. iLane is an intelligent, portable device that lets you control your smartphone using simple voice commands when you're inside your vehicle. iLane is not yet in the marketplace.
BRAND CHALLENGE
We were hired to set the brand and marketing foundation for iLane in record time.
SOLUTION
Phase one is currently underway. MFX Partners facilitated focus groups with prospective end-users, crafted the positioning and character for the brand, and designed a world-class logo, video-driven website and sales brochure to help the IMS sales team generate deals with telecom carriers (Bell, Verizon etc.).
