A client of MFX Partners since 1986, Hybrid Turkeys is a world leader in turkey genetics and breeding.

BRAND CHALLENGE
Following the purchase of the turkey breeder Hybrid Turkeys (and four sister companies) by Hendrix Genetics, the new owners required the companies to incorporate the defined Hendrix identity into all communications materials.

SOLUTION
MFX Partners (Hybrid’s agency of record since 1988) worked with Hybrid management, clarifying/refining the new corporate guidelines to be compatible with the new identity while remaining faithful to the existing, well-known and respected Hybrid brand.
We delivered stationary, various advertisements, posters and produced an approved website and business cards on schedule and on spec.

RESULTS
The Hybrid materials are the showcase for the other group companies to follow.

“Great work MFX. I know the deadline was tight but the results are appealing, appropriate and demonstrate to our new owners that we are committed to working with the new identity.”
Lidia Picanco
Marketing Manager