Where is your brand in your customer’s preference set?

Here is your only choice: top of the mountain. If not, you are destined to be just “one of those other companies”. Do you not want to be first on the list? In fact, do you not want to be the ONLY one on the list?

We believe one key goal of branding is what others have coined, creating a “category of one.” This is where you are the only name your target audience can think of that offers what you do. This might seem like a tall task but it is possible in any category. People pay $3 for coffee at Starbucks because their target market clearly views them as being in a category all their own. So, where do you sit in your targets preference set? Are you the only choice?

We recommend asking customers. Yes, research. If you want to learn more about this critical step in branding please give us a ring at 519-576-6422.

Please email us any “Brand Elevation Tips” suggestions, comments or concerns.

You can share the insights and information you find every month in Brand Elevation Tips with a friend or colleague. Pass this message along and if they like what they see, they can subscribe. The subscription is absolutely free and they can unsubscribe at anytime.

MFX Partners privacy policy is at : http://www.mfxpartners.com/privacy.html

To make sure you continue to receive these Brand Elevation Tips, please add brandelevation@mfxpartners.com to your address book or safe list. This will help ensure the Tips doesn’t get zapped by your spam filter and wind up in your JUNK, SPAM or TRASH folder.

Copyright MFX Partners 2007. All rights are reserved.