Critical Outcome Technologies Inc. (COTI) is a start up biotechnology firm that develops potential new drugs to sell to large pharmaceutical companies using a highly sophisticated and patented computer modeling system.

BRAND CHALLENGE
Critical Outcome Technologies (COTI), is a relatively new company, aggressively looking for potential buyers/partners for their drug libraries.

SOLUTION
MFX Partners conducted strategic planning sessions with the management team and interviewed industry experts and prospective customers. We utilized this information to develop a brand marketing plan, fine-tuned the organization’s value proposition and redesigned their logo, stationery, tradeshow booth and website.

RESULTS
This small organization looks as professional as the big pharmaceutical giants they are marketing to. They now have the key marketing tools in place to go after multi-million dollar business with pride and selling power.

“We saw tremendous value in having MFX Partners conduct market research to help shape our brand positioning and value statements. This process led to the development of a brand promise and professional marketing materials that are meaningful to our customers.”
Michael Barr
Director of Marketing and Business Development