Agricorp partners with government and industry to deliver programs that help the Ontario agri-food sector manage risks.

BRAND CHALLENGE
To expand the reputation of Agricorp, a crown corporation, from delivery agent of government risk management farm programs to recognized strategic partner, assisting in the designing, delivering and verifying of new on-farm initiatives developed to ensure the sustainable future of agriculture in Ontario.

SOLUTION
Internal and external research revealed Agricorp’s reputation as a trusted and efficient conduit between government and producers; with a farmer friendly approach they deliver industry risk management products and services through the farm gate. Leveraging this reputation we created a fresh new visual identity and simple and unique promise “Connecting producers with programs.”

RESULTS
The internal launch of the new brand helped to draw together an organization that recently adopted 150 new government employees and has given new life to a new organization.