BRAND CHALLENGE
How do you capture the diversity of six dominant, individually focused business units into a story that helps improve synergies throughout the organization? That was the challenge presented to us by Aecon—Canada’s largest group of construction and infrastructure development companies.
SOLUTION
Stunning photography, tight, provocative copy, all assembled in a keepsake quality publication was our response. We captured the excitement and significance of Aecon projects across our nation in this 16 page capabilities brochure for use by all divisions of the company in presentations and proposals.