BRAND CHALLENGE
One of our first challenges as Agency of Record for Aecon was to produce the 2007 Aecon Group Inc. annual report that expresses the opportune theme ‘A Time to Build’ within a demandingly short schedule. “Timing is tight but we know you can do it” was the client’s inspirational introduction to the project for us.
SOLUTION
A strong cooperative client/supplier relationship, tight production control and a design team obsessed with the challenge of meeting an impossible deadline pulled it off—the report is a thing of beauty!
RESULTS
Aecon’s 2007 Annual Report was their biggest yet, and was delivered as promised, on budget. According to the client in terms of looks AND the results it reports, the year’s report is best ever.
“A special thank you MFX Partners for exceeding our every expectation. A big book, a big challenge, and a big result.” Mitch Patten, Aecon Vice-President, Corporate Communications
