One-Eighty has developed a web-enabled Sales Command Centre that gives automotive dealerships an edge.

BRAND CHALLENGE
To re-brand a small, unknown software company (DLS Accelerator) and make a name for them quickly with limited marketing dollars.

SOLUTION
MFX Partners conducted research with automobile dealers throughout Ontario and with the company founders. We discovered a common revolutionary spirit was shared between dealers and the management team. This became the driving insight for the re-branding effort. The name “One-Eighty” and the metaphor of a mountain goat rising above the flock of conforming sheep cleverly captured the spirit and value proposition of helping dealers stand above their competition.

RESULTS
Since re-branding, One-Eighty has grown from a small start-up business to become a key player in their marketplace. Their growth is partly due to the unique re-branding of their business, which has helped to create an international presence, with limited marketing resources, in a highly competitive industry.

“MFX Partners helped us gain marketplace recognition and capture the imagination of decision-makers. We hadn’t articulated our brand before; now it is successfully helping us connect with our audience, gain attention and get major corporate contracts.”
A.J. Mueller
President